The red and black colour scheme has been carried over from the initial logo and general company branding to add some continuity to the changes. The logo needed to convey a feeling of friendliness but also the simple message that your parcels will be delivered quickly.
We tried various solutions before settling on the cartoon type man. I have designed him to be usable as a stand alone icon, so here he is without the text...
Feel free to let me know what you think. If you need any more information please get in touch on 01858 462 779 or email nathan@antcreations.co.uk